ABM implementation in 8 weeks

Six deliverables: an ICP and target account list with sales sign-off, an account scoring model with tier definitions, persona nurture flows (3 personas, 5 touches each), LinkedIn matched audiences and a creative framework, a sales handoff playbook with alert configuration, and HubSpot dashboards plus a 30-day optimization plan. It takes eight weeks, start to handoff. The engagement is scoped to launch a live, working foundation within that window, not an open-ended retainer.

You do not need to buy expensive external enterprise software to launch your pilot. Our 8-week ABM Implementation package turns your existing HubSpot instance into a fully functional, native account-based engine. We build tiered account-scoring infrastructure, establish buying-committee matrix properties, and wire up account-level engagement views natively inside the CRM you already own. If you already use intent layers like Demandbase or 6sense, we integrate them seamlessly, but we never force you to buy another piece of software to get results. 

Ask four questions. Is the work ABM-specific, tiered scoring, buying-committee nurture, account-based reporting, or generic HubSpot onboarding? Are they building the system or just running it for you? Do you own it, documented, at the end? Will they tell you when ABM isn't the right move? A good partner scopes honestly and leaves you something your team can run without them.

It starts at $18,500: a fixed-scope, fixed-price, 8-week build, paid 50/50, half at kickoff, half at go-live. Final scope is confirmed on a 20-minute call before you sign. Unlike a monthly retainer, there's no lock-in, your team owns the result. If a quote leaves out the sales handoff, documentation, or ownership, you're buying a dependency, not a foundation.

It's the right tier if your average deal size is $25K+, your buying committee has 3+ stakeholders, you have 100–600 named accounts that matter, you run HubSpot (or Marketo) with an owner, your ICP is defined and post-product-market-fit, and sales and marketing share a revenue metric. If most of those describe you, it's a fit. You can also take the free ABM pilot readiness assessment here. 

ABM rarely returns within the first quarter. For a 100–600-account program, expect early signals, engagement, meetings, pipeline influence, in 60–90 days, and closed-won impact about two sales cycles after launch. The return comes from working fewer, better-fit accounts deeply, not from volume. Be skeptical of anyone guaranteeing fast multiples.

The number one failure point for 90% of ABM pilots is a lack of sales adoption. If sales reps treat the pilot as "just a marketing campaign," execution breaks down. We solve this by making adoption a workflow feature, not a training lecture. Along with standard dashboards, we ship concrete Sales Handoff Playbooks and configure real-time, high-intent alerts directly in HubSpot and Slack. The second a target account buying committee triggers a cross-channel engagement pattern, your sales reps get an actionable notification detailing exactly what the account did and which script to execute next.  

The implementation package builds the system from scratch. If you're already running ABM and need quarterly execution rather than a foundation, the Segment Campaign Sprint or Strategic Account Program is the better fit. Implementation is the foundation = build the engine; the others = run plays on an engine you already have.

At the end of eight weeks the system is yours — running in your instance, documented, and operated by your team. You're not locked into an ongoing dependency to keep it alive. We also leave you a 30-day optimization plan to refine after go-live.

Yes. Our Fractional MOps engagement embeds a senior marketing-ops operator inside your team to own the day-to-day, running the HubSpot build, the ABM motion. And the operating cadence, on a rolling monthly basis with a three-month minimum.