Your GTM still runs generic SDR sequences._
Perfect fit for LMS, enablement, and CS platforms selling into HR, L&D, and RevOps. We run account-based outbound and signal-driven plays in the HubSpot you already own — so your highest-value accounts actually move.
Book a 30-min strategy call→If ABM isn't the right move, we'll tell you on the call.
Acme LMS, Inc.
Tier 1 · 240 employees
2m ago · 3rd visit this week
Champion visited /pricing
CFO + Head of L&D in buying group
Play triggered → AE
"How Acme could roll this out"
Loom auto-drafted · sequence paused
● Result · 4 days later
Meeting booked · CFO + RevOps
↑ One real play, fired inside HubSpot
Built for SaaS like
01 WHAT we'll do with you
Three Objectives. Ninety days.
One ABM motion.
We don't run a strategy engagement and hand you a deck. We build the motion inside your HubSpot and walk away when it's running.
01
Stop selling to leads. Start selling to accounts.
We'll map your top 30–50 dream accounts — the logos that close your next funding round — into HubSpot, with stakeholder hierarchies, ICP scoring, and tier-based plays. The day we leave, your AEs see accounts, not a list of MQLs to chase.
02
Make the buyer journey behave like the one you sell.
Trigger-based workflows that fire when a buying committee actually moves: a new VP joins, the CFO visits pricing, a champion gets promoted. The signal-driven engagement you preach to your customers — running on your own pipeline.
03
Wire sales and marketing into the same motion.
HubSpot Playbooks for every tier so your AEs know exactly what to do when an account fires. No more "marketing ran a campaign, sales didn't follow up." The handoff is automated, the play is written, the meeting gets booked.
02 Proof, not promises
We didn't write the playbook. We shipped it, for 3 years, inside a Vista Equity LMS.
600 accounts. One signal layer. Zero new platforms.
+40%
Lead quality lift
100+
MQLs / month
600
Accounts tiered
+25%
SDR follow-up speed
HubSpot Enterprise · Phase 2: Demandbase · Folloze — wired into one signal layer with 6 buyer personas and automated SDR handoff.
Read the full case study (coming up)→03 WHAT you're probably thinking
The reasons this hasn't happened yet
We've heard every version of the same five objections from VPs of Marketing in this category. Here's the short version of how we answer them.
“We don't need ABM. We need more pipeline.”
ABM is how mid-market SaaS produces pipeline now. Inbound dried up in 2022. Cold outbound hits 1.2% reply rates. The companies in your category posting double-digit growth aren't adding more SDRs — they're concentrating effort on 50 accounts and surrounding them. That's the motion. We just build it inside the HubSpot you own.
“We're already on HubSpot. We don't need another tool.”
Exactly. That's why we built this. Every company in this list runs HubSpot Pro or Enterprise. The native ABM features (target accounts, ICP tiers, signal workflows, LinkedIn integration, Playbooks) are sitting unused while marketing prices out Demandbase. We don't sell you a tool. We configure the one you have.
“We tried ABM. Sales never adopted it.”
That's the failure mode in 90% of programs in this category — and it's why we ship HubSpot Playbooks as a deliverable, not a slide. Every account-level signal triggers a play your AE sees in their CRM with a script and a next action. Adoption isn't a training problem. It's a workflow problem.
“Our HubSpot instance is a mess. This won't work.”
Common in PE-rolled-up orgs. We diagnose this in week one. If the data layer is broken, we fold a 2-week Marketing Ops Audit into the engagement before the build starts. You'll know in week one, not month three.
PE Backed? Your board will ask for the numbers below
Ranges from mid-market SaaS engagements on HubSpot Pro/Enterprise. LMS & CS-SaaS clusters tend to land in the upper half — your ICP is dense, well-defined, and concentrated.
Your prospects are buying the vision your product sells.
Your marketing motion is the thing they're trying to get away from.
Words from real partners.
Proactive & Organized
A proactive, organized approach that streamlined our workflow and kept the team aligned and on schedule.
Milad Z. Co-founder, Peekage
Technical and creative
Transformed our nascent marketing automation into the backbone of our lifecycle strategy. A rare mix of technical depth, data fluency, and creativity.
Megan Y. Marketing Leader, Schoox - Private Equity Portfolio
NEXT STEP
30 minutes. Then you'll know.
Book a 30-minute scoping call. We'll look at your HubSpot setup, your target accounts, and the gap between the GTM you sell to customers and the one you run on yourselves. If ABM isn't the right move, we'll tell you on the call.
SaaS ABM FAQs
Because the contradiction lives there. Companies that sell engagement, enablement, and customer journeys have a structural opportunity that companies in other categories don't: their entire product narrative is also a description of the GTM motion they should be running. Aligning the two is the fastest brand-and-pipeline lever available to a CMO in this category.
For 30–50 named accounts on HubSpot Pro or Enterprise, you don't need a third-party orchestrator on day one. HubSpot's native ABM features cover the full motion: target accounts, ICP tiers, account-based workflows, LinkedIn integration, Playbooks. Demandbase or 6sense make sense at higher account volumes (500+) or when third-party intent data unlocks deals you can't see otherwise. We'll tell you on the scoping call which side of the line you're on.
Days 1–14: HubSpot audit, ICP definition, account list build. Days 15–30: tiering, scoring model, stakeholder mapping. Days 31–60: campaign workflows live, LinkedIn ad audiences synced, sales playbooks written. Days 61–90: campaigns running, weekly reporting, end-of-engagement handoff with the 90-day play calendar.
Yes. Several engagements have been multi-portco rollouts where the playbook is templated once, then rebuilt per portco's HubSpot instance and ICP. Pricing is custom — typically 60–70% of the per-portco rate after the first. Mention it on the scoping call.
Setup if you've decided ABM is the move and need someone to build it. Consulting if you're still deciding what motion to run, what the GTM architecture should look like, or want a long-term advisor. If unsure: book the scoping call and we'll tell you which one fits.
We've worked with mid-market B2B SaaS companies across product-led SaaS, DevTools, LMS, and AI/ML platforms. Engagements typically focus on companies running HubSpot Professional or Enterprise with 50–500 employees and $5M–$50M ARR. See case studies → (coming up)