Bring ABM into your growth strategy.
Hi I'm Shar, a fractional B2B SaaS marketing operations consultant who builds account-based and demand-generation programs that drive measurable pipeline. I live inside HubSpot, Demandbase, Folloze and paid ads platforms, turning named-account strategy into campaigns Sales actually runs with.
Relevance among your highest-value accounts.
Solid Sales and marketing alignment, a shorter sales cycle, and account relationships that keep expanding well past the first deal.
Land high-value accounts
Real Sales and marketing alignment, so your team reaches the right buying committees with one coordinated voice.
Shorten the sales cycle
Targeted outreach, intent signals, and orchestrated plays that move accounts from interest to closed-won faster.
Expand the relationship
Consistent customer experiences and multi-threaded relationships that grow each account — upsell and cross-sell.
Account-based marketing, done end to end.
Senior, hands-on operations work alongside your team — with documented systems and a clean handoff at the close of every engagement.
I own your ABM tech stack
End-to-end setup and admin of HubSpot, Demandbase, and Folloze — with data-governance protocols that lift lead quality and give full-funnel visibility from first touch to closed-won.
I build lifecycle & scoring
Automated lead-scoring models and behavioral segmentation across your buyer personas, with personalized workflows that reach prospects at the right moment.
I run multi-touch campaigns
Segmented, multi-touch email programs in HubSpot — audiences, workflows, and nurture flows that turn content into structured, repeatable execution.
I align Sales & SDRs
Coordinated named-account strategy with Sales Ops and SDR teams — optimized handoffs, shared data-quality standards, and faster, cleaner follow-up.
I keep email working
Deliverability monitoring, A/B testing, and CAN-SPAM & GDPR compliance built in from day one — performance that beats benchmarks, not bolted on later.
I report on what matters
Reporting infrastructure and dashboards that track pipeline contribution and MQLs — so your team can iterate fast and prove impact in the exec meeting.
From kickoff to a live pilot campaign.
Foundational workshop
We define where you are and where you should be, and set the KPIs for the project and your team.
Setup & mapping
MAP/CRM setup, lead-lifecycle mapping, scoring, and content strategy — wired into HubSpot and Demandbase.
Build the pilot
A custom ABM program and workbook to orchestrate your first pilot and complement demand generation.
Support & handoff
Templates, dashboards, and bi-weekly check-ins, with documented systems handed to your internal team.
Lift in lead quality after implementing data-governance protocols across the ABM stack.
MQLs generated monthly via automated scoring and behavioral segmentation across buyer personas.
Enterprise & mid-market target accounts orchestrated across aligned Sales and marketing motions.
Things people ask before booking a call.
What is an account-based marketing consultant?
An ABM operator who owns your account-based motion — target-account strategy, lead scoring, segmentation, multi-touch campaigns, and Sales alignment — on a hands-on, embedded basis. I work inside your stack (HubSpot, Demandbase, Folloze), build and run the programs alongside your team, and hand off documented systems at the end.
How is this different from hiring an agency?
Agencies sell deliverables through a pod of junior staff managed by an account executive. I'm one operator embedded in your team, working directly in your HubSpot and Demandbase portals, with documented handoff so your team can run everything without me.
How much does an ABM engagement cost?
Engagements are fixed scope, fixed fee on a three-month minimum — no hourly billing and no surprise invoices. Send me your goals and I'll scope a fee to match.
What size company is this for?
B2B SaaS companies with a growing target-account list and a HubSpot instance that's outpaced the team running it — teams that need real ABM and lifecycle backbone before a full-time headcount makes sense.
Do I need Demandbase or Folloze to work with you?
No. HubSpot alone gets most teams a long way. Account intelligence and personalization become worth it when your motion genuinely warrants account-level orchestration — I'll tell you honestly whether the tooling earns its keep.
Where are you based, and do you work with US companies?
Motion is based in Montreal, Canada. Engagements are remote and async-friendly, with clients across North America including the United States. Full overlap with US Eastern and Central hours.
What does an ABM consultant do day-to-day?
HubSpot, Demandbase and Folloze administration; lead scoring and segmentation; multi-touch email and nurture campaigns; Sales and SDR handoff design; deliverability with CAN-SPAM and GDPR compliance; reporting dashboards; and documentation of every system for handoff.
Let's put ABM to work on your best accounts.
Tell me about your team and what you're trying to solve. I reply within one business day.
Book a 30-minute intro →