--- title: About Motion ABX | B2B ABM Consultancy for Mid-Market Teams description: Motion ABX is a specialist account-based marketing agency for B2B mid-market and enterprise teams. Senior operators, surgical scope, honest answers. image: https://www.motionabx.com/hubfs/motionabx-linkedin-banner-streams-1.png --- [Skip to content](https://www.motionabx.com/about-motion-abx#main-content) [![Motion ABX](https://www.motionabx.com/hs-fs/hubfs/MotionABX.png?width=90&height=28&name=MotionABX.png "Motion ABX")](https://motionabx.com) - Free Tools - [CTA Audit Tool](https://www.motionabx.com/cta-audit-tool) - [ABM Readiness Tool](https://www.motionabx.com/abm-readiness-tool) - [Speed to Lead ROI Calculator](https://www.motionabx.com/speed-to-lead-roi-calculator) - Services - [ABM Foundation](https://www.motionabx.com/services/abm-foundation-8-weeks) - [HubSpot ABM Setup](https://www.motionabx.com/services/hubspot-abm-consulting) - [ABM Campaign Setup](https://www.motionabx.com/services/abm-campaign-setup) - [Demandbase Bundle](https://www.motionabx.com/services/demandbase-implementation) - [Fractional MOPs Leader](https://www.motionabx.com/services/fractional-marops) - Industry - [EdTech](https://www.motionabx.com/industry-edtech) - [B2B SaaS](https://www.motionabx.com/b2b-saas) - [Blog](https://www.motionabx.com/blog) - Company - [Who we serve](https://www.motionabx.com/who-we-serve) - [About us](https://www.motionabx.com/about-motion-abx) - [Book a call](https://meetings-na3.hubspot.com/sharmin-alam)    About us # A partner for *teams that take pipeline seriously.*  We're a small, deliberate team building account-based marketing motions for B2B companies scaling into the enterprise — the kind of work that shows up in the pipeline, not just the slide deck. **GDPR**Compliant **Hubspot**Certified Admin **Demandbase**Certified Admin **LinkedIn Ads**Certified [See who we serve →](https://www.motionabx.com/who-we-serve) Senior operators. Surgical scope. Honest answers. Why do we exist? ## To build ABM motions that actually compound. Most agencies sell hours. We sell outcomes you can point at — documented, owned by your team, and live in your stack ninety days from now. That's the whole mission.  01 / Ideal partners ## We do our best work with *these teams* Different stage, different pain, same shape: B2B, technical product, long sales cycle, real revenue at stake. Find yourself below. Series A · $2–10M ARR ### Scaling B2B teams You've found product-market fit. You've got a HubSpot portal, a small SDR team, and pipeline that's growing — but inconsistently. You need a real ABM motion before you raise the next round.  HubSpot Pro or Enterprise in place  10–50 person team, 2–6 reps  ACV between $25K and $250K  Selling into mid-market or enterprise Most common PE backed or Series B+ · $10–50M ARR ### Mid-market teams scaling enterprise Your motion worked at SMB. Now you're moving upmarket and the playbook is breaking. Six-figure deals need committee selling, integrated outbound, and a stack that talks to itself. We rebuild that motion.  HubSpot + Demandbase or 6sense  Dedicated RevOps or marketing ops lead  ACV $50K+ with multi-stakeholder buying  6+ month sales cycles  02 / what we believe  ## Four principles, non-negotiable. These aren't poster values. They're the rules we use to decide who we work with and how we show up. i  Value 01 #### Honesty before the contract. If we're not the right call, we say so on the first scoping conversation. Three months in is too late to find out. ii  Value 02 #### Senior hands only. The person who scopes your engagement is the person doing the work. No bait-and-switch. No junior pass-throughs. iii  Value 03 #### Fixed scope, defined endpoint. We start with a 90-day engagement. Fixed price. Clear deliverables. We don't hang around once the work is done. iv  Value 04 #### Built to be inherited. Everything we ship lives in your stack and your team's hands when we leave. No agency lock-in. No hidden process. — 03 / How we operate ## Quiet team. Loud *results.* We're not the agency with the loudest LinkedIn presence. We're the one your peers quietly recommend when the stakes are high. 01 #### We listen before we pitch. Your motion is already running. Our job is to understand what's working before we suggest what isn't. 02 #### We document everything. Every workflow, audience, sequence, and SOP is written down. If we vanished tomorrow, your team could keep going. 03 #### We measure what matters. Named accounts engaged. Touchpoints coordinated. Meetings booked with the right stakeholders. Pipeline, not vanity. 04 #### We stay surgical. We don't do brand. We don't do content factories. We don't do creative. We do ABM, deeply, and we do it well. — 04 / The team ## Operators, aka *consultants.* Motion ABX was built by people who ran ABM inside B2B companies before they ran agencies. We've sat in your seat — owned the number, defended the budget, explained to a board why pipeline slipped a quarter. That perspective shapes how we work. We don't write strategy decks for someone else to execute. We build the motion alongside your team, hand it over clean, and step back. "The best partners leave you better than they found you" # Think we're a fit? Book a 30-minute strategy call. We'll review your current ABM motion, your target accounts, and tell you honestly whether we're the right call. If we're not, we'll point you to who is. [Book a 30-min strategy call →](https://motionabx.com/meetings/sharmin-alam) ## FAQs ##### What does a HubSpot ABM consultant actually do? Configures HubSpot's CRM, marketing tools, and reporting to support an account-based strategy. ICP definition, tiered target account lists, buying-role properties on contacts, campaign workflows, LinkedIn ad audience integration, and ABM dashboards. ##### Can HubSpot do ABM? Yes. HubSpot's native ABM tools cover the core workflow on Marketing Hub Professional or higher. For mid-market B2B teams targeting 30–50 named accounts, HubSpot is sufficient without a separate ABM platform. ##### When do we need Demandbase or 6sense instead? When you need third-party intent at scale, anonymous-traffic identification, programmatic display beyond LinkedIn, or programs targeting 1,000+ accounts. ##### How long does a Motion ABX engagement take? Depends on the package you choose, it can vary from 8 weeks to 4 months.  ##### Who is this for? Mid-market B2B technology companies, typically 50–500 employees, with HubSpot Professional or Enterprise already in place and a defined buying committee at target accounts. #### Services - [ABM Foundational Consulting](https://www.motionabx.com/services/abm-foundation-8-weeks) - [HubSpot ABM Implementation](https://www.motionabx.com/services/hubspot-abm-consulting) - [ABM Multi-channel Campaign](https://www.motionabx.com/services/abm-campaign-setup) - [Demandbase Integration](https://www.motionabx.com/services/demandbase-implementation) - [Fractional Marketing Operations Leader](https://www.motionabx.com/services/fractional-marops) - [Fractional ABM Consultant](https://www.motionabx.com/fractional-account-based-marketing-consultant) #### Industries - [B2B SaaS & Platforms](https://www.motionabx.com/b2b-saas) - [EdTech & LMS](https://www.motionabx.com/industry-edtech) - Technical & Complex Sales (Coming soon) - Mid-market SaaS (coming soon) #### Resources (Ungated & Free) - [ABM Readiness Survey](https://www.motionabx.com/abm-readiness-tool) - [ABM KPI Framework](https://www.motionabx.com/abm-kpi-framework) - [Buyer Committee Template](https://www.motionabx.com/b2b-buying-committee-template-2026) - [Hubspot Lifecycle Stage Guide](https://www.motionabx.com/hubspot-lifecycle-stages-b2b-saas-abm) - [Blog](https://www.motionabx.com/blog) #### Community - [LinkedIn](https://www.linkedin.com/company/motionabx.com/) - [Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7459967155774791680) --- [![Absolut theme logo](https://www.motionabx.com/hs-fs/hubfs/raw_assets/public/@marketplace/Kohorta/Absolut/images/brand/absolut-logomark-nobg.png?width=30&height=50&name=absolut-logomark-nobg.png "Absolut theme logo")](https://motionabx.com) ©Copyright 2026. 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