Pilot ABM campaigns in 3 months

Yes. HubSpot's native ABM tools cover the core account-based workflow on Marketing Hub Professional or higher. For mid-market B2B teams targeting 20–100 named accounts — usually around 30–50 in a first sprint — HubSpot is sufficient on its own, without a separate ABM platform.

ABM flips the funnel. Instead of casting a wide net and filtering leads down, you pick a finite list of named accounts that fit your ICP and put marketing and sales effort behind them. Inbound and demand gen are built for volume and lead capture; ABM is built for depth, account coverage, and pipeline from accounts you chose on purpose. Most B2B teams run both — inbound to surface demand, ABM to win the accounts that matter most.

It comes down to how much you personalize per account. 1:1 (strategic) is bespoke campaigns for a handful of high-value accounts. 1:few (lite) groups similar accounts, usually by industry or use case, and personalizes to the cluster. 1:many (programmatic) runs scaled, lightly personalized plays across a larger tier using HubSpot lists and workflows. Most programs blend all three by tier, and HubSpot handles the full range natively.

This is the campaign layer, not foundational setup. In a fixed 90-day scope we build segment-level messaging, three live campaigns (email sequences, LinkedIn touches, and paid retargeting), a custom landing page per segment wired into your CRM, and a sales playbook per tier for handoff. No deck, no strategy doc — live in market by day 60.

HubSpot ABM setup is the foundational configuration — turning on the ABM tools, defining tiers, and building dashboards. ABM campaign setup is the layer above: the actual campaigns, sequences, ad audiences, landing pages, and sales plays. This engagement is the campaign layer; if you also need the foundation built first, see HubSpot ABM Consulting.

HubSpot's ABM features require Marketing Hub Professional or Enterprise, paired with Sales Hub Professional or Enterprise. You don't need both hubs, but you do need at least one at the Professional tier.

Yes. Every engagement starts with a short audit of your current data quality, property structure, and existing workflows. We build on what you already have wherever we can, rather than rebuilding from scratch.

We start from your closed-won data, not a wish list. We look at the firmographic, technographic, and behavioral patterns your best customers share, turn that into an ICP, then score and rank accounts against it. You end up with a target list sales actually agrees with — tiered by fit and intent — instead of a pile of logos someone liked the look of.

Most first sprints run 20–100 named accounts, typically around 30–50, split across tiers. That's enough to see signal and prove the model, but few enough that sales can genuinely work each one. Better to go deep on a focused list than spread thin across hundreds you can't service.

It's a fixed 90-day scope. Roughly: weeks 1–2 are strategy, ICP, and segment messaging; weeks 3–8 are HubSpot configuration, landing pages, and campaign builds, with all three campaigns live by day 60; the final weeks are optimization, sales enablement, and handoff. Day 91, you're running it.

First technical meetings typically book between days 30–45 once campaigns go live. By day 60 we target 5+ booked meetings with mapped stakeholders. By day 90, 10–15 meetings and 5–10 qualified opportunities is the realistic range.

Yes. As part of the build we configure HubSpot's native ABM tools so account scoring, target lists, and reporting all live in one place, with tracking wired into your CRM. By handoff you've got working dashboards tied to your named accounts that your team keeps using.

We focus on account-level metrics rather than contact-level vanity numbers: how engaged each target account is, how many buying roles you've reached inside it, pipeline created and influenced from named accounts, and how accounts move between tiers over time. It all sits in HubSpot dashboards tied to your account list, so you can see which accounts are heating up and where pipeline is really coming from.

With a shared definition of success and a handoff everyone has signed off on. We set a simple SLA covering what counts as an engaged account, who acts on a signal, and how fast — then build the alerts and account views in HubSpot so reps see engagement as it happens. ABM breaks when sales and marketing work from different lists, so the whole setup keeps them on the same one. It's also why every campaign ships with a sales playbook.

No, but they help. HubSpot's native LinkedIn Ads integration lets you build ad audiences straight from your target account lists, so paid spend stays pointed at the accounts sales is already working. It's one of the highest-leverage ABM channels, and LinkedIn ad audience setup is included — but programs can also lead with email, sequences, and sales outreach and layer paid in later.

No. Most clients start without a dedicated intent platform; we run signal-driven campaigns using HubSpot, LinkedIn, and first-party site signals. If you do want intent data like Demandbase wired into HubSpot so it drives tiering and prioritization, that's a separate engagement — see our Demandbase Bundle.

Choose this if you've already decided what to do and need it built fast — fixed scope, fixed price, 90 days, no retainer. If you need an ongoing strategic partner rather than a one-time build, see HubSpot ABM Consulting. If you want a senior operator embedded in your team to own the day-to-day long-term, see our Fractional MOPs engagement.