"
A proactive, organized approach that streamlined our workflow and kept the team aligned and on schedule.
MZ
Milad Z. Co-founder, Peekage
1:Many ABM · Programmatic Foundation
Programmatic ABM for teams ready to scale past the pilot.
An 8-week foundation that turns 100–600 target accounts into a working revenue engine. We define ICP, build account scoring, wire nurture and paid into HubSpot, and hand it back to your team — owned, documented, and live.
01 · What's included
Six deliverables. One working system.
Built once, owned by your team. Not a deck and a dashboard — the operational layer underneath.
01 Foundation
ICP & TAL build
Defensible target account list, grounded in your win patterns.
02 Prioritization
Account scoring & tiering
Scoring model your reps trust. Clear tier rules and SLAs.
03 Engagement
Persona nurture flows
Multi-touch sequences mapped to buying committee roles.
04 Acquisition
LinkedIn ad audiences
Matched audiences synced from tier-1 and tier-2 lists.
05 Enablement
Sales handoff playbook
Rules of engagement, alert triggers, follow-up cadence.
06 Measurement
Reporting
Pipeline-linked metrics, live in HubSpot from day one.
Six dimensions tell you in 30 seconds whether Foundation is the right tier — or whether you'd be better off somewhere else.
Dimension
✓ Fit
✕ Not a fit
Average deal size (ACV)
$25K+
Under $10K
Buying committee
3+ stakeholders
Single decision-maker
Named accounts that matter
100–600
Under 50 or 1,000+
Marketing automation
HubSpot / Marketo + owner
No platform, no owner
ICP stability
Defined, post-PMF
Iterating weekly
Sales–marketing alignment
Shared revenue metric
Lead handoff disputes
03 · Investment
Fixed scope. Fixed price.
No retainer ambiguity. No scope creep. The whole engagement is scoped on the call before you sign anything.
8-week engagement · 100–600 accounts
Programmatic ABM Foundation
$18,500
starting
Final scope confirmed on the 20-minute call. Paid 50/50 — kickoff and go-live.
Book a 20-min scoping call → Everything included
- ICP & TAL build with sales sign-off
- Account scoring model & tier definitions
- Persona nurture flows (3 personas, 5 touches each)
- LinkedIn matched audiences & creative framework
- Sales handoff playbook & alert configuration
- HubSpot dashboards & 30-day optimization plan
Already running ABM and need quarterly execution instead of a foundation build? Look at the Segment Campaign Sprint or Strategic Account Program.
04 · What partners say
Words from our partners.
"
Transformed our nascent marketing automation into the backbone of our lifecycle strategy. A rare mix of technical depth, data fluency, and creativity.
MY
Megan Y.
Is ABM is right for you?
Book a 30-minute strategy call. We'll review your current HubSpot setup, your target accounts, and whether ABM is the right move at all. If it isn't, we'll tell you.
FAQs
Configures HubSpot's CRM, marketing tools, and reporting to support an account-based strategy. ICP definition, tiered target account lists, buying-role properties on contacts, campaign workflows, LinkedIn ad audience integration, and ABM dashboards.
HubSpot's ABM features require Marketing Hub Professional or Enterprise, combined with Sales Hub Professional or Enterprise. You don't need both hubs, but you need at least one at the Professional tier.
Most clients have a fully configured ABM program live in HubSpot within 4 weeks. Week 1: strategy and ICP. Week 2: HubSpot configuration. Week 3: campaign builds. Week 4: launch, training, handoff.
Yes. We start every engagement with a HubSpot audit to assess current data quality, property structure, and existing workflows. We work with what you have wherever possible.
Consulting is ongoing advisory and program management — strategy, sales adoption, and continuous optimization. Campaign Setup is a fixed-scope 90-day project that delivers three live campaigns. Choose consulting if you need a strategic partner; choose campaign setup if you've already decided what to do and need it built.