I'll run your marketing operations like it's my own company.

01

I run your stack

HubSpot & Demandbase admin — workflows, properties, lifecycle stages, integrations, deduplication, and the data hygiene work nobody else wants to do.

02

I score & segment leads

Behavioral and fit-based scoring models built around your actual ICP and buyer personas — not the HubSpot defaults that no one updated.

03

I fix the Sales handoff

SDR routing, SLA enforcement, and the kind of clean handoff that gets Sales to stop saying "the leads are bad" in the next QBR.

04

I build reporting people trust

Attribution, funnel dashboards, and a weekly readout your CMO can actually take into the exec meeting without footnoting every number.

05

I keep email working

Deliverability monitoring, sender reputation, nurture flows, and CAN-SPAM / GDPR compliance baked in from day one — not bolted on later.

06

I document everything

SOPs, playbooks, and architecture docs so your full-time hire (or your team) can run all of it without me on day 91. That's the goal.

How we'd work together

One engagement, fixed scope, fixed fee.

No retainer creep, no surprise invoices, no twelve-month lock-in. If it's not working, we both know by week four.

Most chosen

Embedded engagement

Fractional MarOps Leader

I become part of your team for two days a week, on a 90-day arc. Renewable when it makes sense, with a clean exit when it doesn't.

Starting at

$9,500/month

Let's talk →

What is a fractional marketing operations leader?

A senior MarOps operator who owns your marketing technology stack — typically HubSpot, Demandbase, and adjacent tools — on a part-time embedded basis, usually one to two days per week. Unlike an agency, I log into your systems directly, build and fix things alongside your team, and hand off documented systems at the end of the engagement.

How is this different from hiring a marketing agency?

Agencies sell deliverables and slide decks, usually through a pod of junior staff managed by an account executive. I'm one senior operator embedded in your team, working directly in your HubSpot portal. You get strategic ownership plus hands-on execution from the same person, with documented handoff at the end so your team can run everything without me.

How much does a fractional MarOps engagement cost?

My embedded engagement starts at $9,500 per month for two days per week, on a three-month minimum term. Pricing is fixed per engagement — no hourly billing, no retainer creep, no surprise invoices. Industry rates for senior fractional MarOps typically range from $7,500 to $15,000 per month depending on scope and seniority.

What size company is this for?

B2B SaaS companies between Series A and Series C — roughly $5 million to $50 million in annual recurring revenue. Teams that usually have a HubSpot instance that has grown messy, a marketing leader who needs operational backbone, and budget for a senior hire but not yet headcount for a full-time VP of MarOps.

Do I need Demandbase to work with you?

No. HubSpot alone is sufficient for most B2B SaaS companies under $50 million ARR. Demandbase or 6sense become relevant when your motion genuinely warrants intent data and account-level orchestration. I'll tell you honestly whether the tooling is justified for your situation rather than recommending it by default.

How long does an engagement last?

The standard arc is 90 days — audit, build, hand off. Some clients extend into a quarterly retainer for ongoing optimization or to bridge a full-time MarOps hire. Others are one-and-done. The three-month minimum protects both parties; beyond that, renewal is optional and only happens when more work is genuinely needed.

Where are you based, and do you work with US companies?

Motion is based in Montréal, Canada. Engagements are remote and async-friendly, with clients across North America including the United States. Time zone overlap with US Eastern and Central business hours is full; West Coast overlap is approximately six hours per business day.

What does a fractional MarOps leader actually do day-to-day?

HubSpot and Demandbase administration (workflows, properties, lifecycle stages, integrations, data hygiene), lifecycle and lead scoring model design, SDR and Sales handoff redesign, attribution and pipeline reporting, weekly executive readouts, email deliverability monitoring, and documentation of all systems for handoff to your internal team.