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HubSpot ABM Campaign Setup

Three live ABM campaigns inside HubSpot. Day 91, working.

A fixed-scope 90-day project. Target accounts configured, workflows running, LinkedIn ads firing, sales playbooks in your reps' hands. No retainer, no scope creep, no ambiguity.

90 daysFixed timeline
 
3 campaignsLive by day 60
What you get

Six deliverables, fully built and handed off.

Every Motion ABX campaign setup ends with a working program your team can run, not a strategy doc.

01

A tiered target account list, configured in HubSpot

30–50 named accounts mapped into Tier 1 (1-to-1), Tier 2 (1-to-few), and Tier 3 (signal-based) — each with prioritization logic, ICP fit scoring, and stakeholder contacts loaded into the CRM.

02

Campaign workflows that actually run

Tier-specific HubSpot workflows for enrollment, segmentation, sequencing, and sales handoff. Built using HubSpot's native ABM tools so your team can maintain them after we're gone.

03

Ad audiences synced to LinkedIn

Native HubSpot–LinkedIn integration configured for company segments and tier-based audiences. Retargeting, lookalikes, and named-account display all wired up correctly the first time.

04

A dashboard your VP will actually open

Account-level engagement, tier-by-tier pipeline progression, and meeting-rate-by-segment — built from HubSpot's ABM reporting library, not Frankensteined together.

05

Sales playbooks for handoff

The reason most ABM programs die: marketing builds the campaigns, sales doesn't run the plays. We build HubSpot Playbooks for each tier so reps know what to do when an account hits a signal.

06

A 90-day play calendar

Sequenced campaigns, content drops, and trigger-event responses mapped to the calendar — so the program runs on rails for the next quarter.

Typical 90-day outcomes

What you'll get:

30–50
Named target accounts mapped & tiered
200+
Coordinated touchpoints across channels
10–15
Technical meetings booked with mapped stakeholders
5–10
Qualified opportunities entering evaluation

Ranges based on mid-market B2B engagements with HubSpot Professional or Enterprise.

The Motion ABX way

ABM programs don't fail at the campaign. They fail at sales adoption.

Every workflow we build answers one question: what does the rep do Monday morning when an account fires? That's the difference between an ABM program that produces a deck and one that produces pipeline.

Package

Fixed scope. Fixed price.

We publish pricing because hiring an ABM consultant shouldn't require five discovery calls.

★ Most popular
HubSpot ABM Campaign Setup
90 days · Fixed-fee engagement
One-time, scoped per engagement
  • ✓ Everything in the 30/60/90 process
  • ✓ 3 active outbound campaigns by day 60
  • ✓ HubSpot configuration: workflows, segments, dashboards, playbooks
  • ✓ LinkedIn ad audience setup
  • ✓ Weekly reporting and team enablement
  • ✓ 90-day play calendar handed off at end of engagement
Book a scoping call →

Add-ons

Demandbase setup & integration From $5,000
Ongoing program management From $4,500/month
Marketing Ops Audit $3,500 (if HubSpot needs cleanup)

Need ongoing advisory?

If you need a strategic partner long-term — not just a 90-day build — see HubSpot ABM Consulting → for diagnostic engagements, ongoing program management, and retainer-based advisory.

Testimonials

Proactive & Organized

A proactive, organized approach that streamlined our workflow and kept the team aligned and on schedule.

Milad Z., Co-founder, Peekage

Technical depth, data fluency, & creativity.

"Transformed our nascent marketing automation into the backbone of our lifecycle strategy. A rare mix of technical depth, data fluency, and creativity."

Megan Y., Marketing Leader, Schoox
How we work

Three engagement types, one ongoing relationship.

Our consulting engagements match where you are. Most clients move through these stages over 6–18 months.

Stage 01 / Diagnostic

ABM Foundations

2-week sprint
  • ✓ HubSpot data audit
  • ✓ ICP definition workshop
  • ✓ Tiering logic & scoring model
  • ✓ Stakeholder mapping framework
  • ✓ 30-day go-live roadmap
Stage 02 / Build

Full ABM Launch

90 days
  • ✓ Everything in Foundations
  • ✓ HubSpot ABM tools fully configured
  • ✓ 3 live outbound campaigns
  • ✓ LinkedIn ad audience integration
  • ✓ Sales playbooks & enablement
Stage 03 / Scale

Ongoing Program Management

Monthly retainer
  • ✓ Monthly GTM optimization
  • ✓ Signal-driven segmentation updates
  • ✓ Channel & content strategy
  • ✓ Sales enablement guidance
  • ✓ Quarterly executive reporting

Already know what you need built?

If you've already decided to launch ABM and just want it built fast, our 90-day HubSpot ABM Campaign Setup → is a fixed-scope project — three live campaigns inside HubSpot in 90 days, no ongoing retainer required.

Is ABM is right for you?

Book a 30-minute strategy call. We'll review your current HubSpot setup, your target accounts, and whether ABM is the right move at all. If it isn't, we'll tell you.

FAQs

Yes. HubSpot's native ABM tools cover the core workflow on Marketing Hub Professional or higher. For mid-market B2B teams targeting 30–50 named accounts, HubSpot is sufficient without a separate ABM platform.


Define your ICP and tier structure, build a target account list using HubSpot's company properties and segments, configure tier-based workflows for enrollment and sequencing, sync company segments to LinkedIn for ad targeting, build a HubSpot Playbook for sales handoff, and create an ABM dashboard for tier-level reporting.
First technical meetings typically book between days 30–45 once campaigns go live. By day 60, we target 5+ booked meetings with mapped stakeholders. By day 90, 10–15 meetings and 5–10 qualified opportunities is the realistic range.
HubSpot ABM setup is the foundational configuration — turning on the ABM tools and building dashboards. HubSpot ABM campaign setup is the layer above: building the actual campaigns, sequences, ad audiences, and sales plays. We do both.
No. Most clients start without a dedicated intent platform. We can run signal-driven campaigns using HubSpot, LinkedIn, and first-party site signals.
Choose HubSpot ABM Consulting if you need a strategic partner. Choose this page if you've already decided what to do and need it built fast — fixed scope, fixed price, 90 days.