A 6-minute self-assessment for B2B SaaS, EdTech, robotics, and training teams running on HubSpot and thinking about a first ABM pilot. Twenty-four honest questions. One number. A real answer on whether to start now, what to fix first, or whether ABM is the wrong move entirely.
We rate six pillars that determine whether an ABM pilot will produce pipeline or burn 90 days. Each question is worth 0–4 points. Your score buckets into one of three honest verdicts — the same ones we'd give you on a scoping call.
Foundational gaps. ABM will amplify the gaps, not fill them. We'll point you at what to fix first — usually ICP definition or HubSpot data hygiene — before you spend a dollar on ABM.
Your fundamentals are there. Run a 30–50 account pilot inside HubSpot's native ABM tools. Don't buy Demandbase yet. Don't hire an agency yet. Run the pilot and measure for 90 days.
You're past pilot. You have the signals, the alignment, and the volume to justify intent data, programmatic, and full motion coordination. This is where Demandbase or 6sense starts to earn its keep.
For each statement, pick the option that's actually true today — not what you want to be true at the next QBR. Scoring updates live as you go.
Got a low score and want to know what to fix first? Got a high score and want a sanity check before you scope a pilot? Book a 30-minute call — we'll review your answers, your current HubSpot setup, and tell you honestly whether ABM is the right next move.
Tell us a little about your team and where ABM fits in. We'll reply within one business day with thoughts and next steps.