--- title: | Shar A. description: Shar is a B2B marketing consultant and founder of Motion ABX, helping SaaS companies build scalable account-based marketing, demand generation, and revenue operations programs. --- [Skip to content](https://www.motionabx.com/blog/author/shar-a#main-content) [![Motion ABX](https://www.motionabx.com/hs-fs/hubfs/MotionABX.png?width=90&height=28&name=MotionABX.png "Motion ABX")](https://motionabx.com) - Free Tools - [CTA Audit Tool](https://www.motionabx.com/cta-audit-tool) - [ABM Readiness Tool](https://www.motionabx.com/abm-readiness-tool) - [Speed to Lead ROI Calculator](https://www.motionabx.com/speed-to-lead-roi-calculator) - Services - [ABM Foundation](https://www.motionabx.com/services/abm-foundation-8-weeks) - [HubSpot ABM Setup](https://www.motionabx.com/services/hubspot-abm-consulting) - [ABM Campaign Setup](https://www.motionabx.com/services/abm-campaign-setup) - [Demandbase Bundle](https://www.motionabx.com/services/demandbase-implementation) - [Fractional MOPs Leader](https://www.motionabx.com/services/fractional-marops) - Industry - [EdTech](https://www.motionabx.com/industry-edtech) - [B2B SaaS](https://www.motionabx.com/b2b-saas) - [Blog](https://www.motionabx.com/blog) - Company - [Who we serve](https://www.motionabx.com/who-we-serve) - [About us](https://www.motionabx.com/about-motion-abx) - [Book a call](https://meetings-na3.hubspot.com/sharmin-alam) # Motion ABX Blog This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. [![](https://www.motionabx.com/hubfs/blog-image.png)](https://www.motionabx.com/blog/abm-roi-calculation) ## [Calculating ABM ROI: Measuring What Matters to Sales](https://www.motionabx.com/blog/abm-roi-calculation) Jul 2, 2026 2:36:00 PM Calculating ABM ROI is one of the most consistently mishandled measurement exercises in B2B... [![](https://www.motionabx.com/hubfs/blog-image.png)](https://www.motionabx.com/blog/sales-and-marketing-alignment) ## [Sales and Marketing Alignment: Driving ABM Success](https://www.motionabx.com/blog/sales-and-marketing-alignment) Jun 29, 2026 2:36:00 PM Sales and marketing alignment is the topic that has produced more keynote speeches and fewer... [![](https://www.motionabx.com/hubfs/blog-image.png)](https://www.motionabx.com/blog/hubspot-crm-optimization) ## [HubSpot CRM Optimization: Clean Data for Better Targeting](https://www.motionabx.com/blog/hubspot-crm-optimization) Jun 23, 2026 2:35:59 PM HubSpot CRM optimization is the unglamorous work that determines whether the rest of your ABM... [![](https://www.motionabx.com/hubfs/blog-image.png)](https://www.motionabx.com/blog/account-based-advertising) ## [Account Based Advertising: Tactics for High-Value Leads](https://www.motionabx.com/blog/account-based-advertising) Jun 23, 2026 2:35:00 PM Account-based advertising sits in an awkward space between performance marketing and brand... [![](https://www.motionabx.com/hubfs/blog-image.png)](https://www.motionabx.com/blog/stakeholder-mapping-guide) ## [Stakeholder Mapping Guide: Winning the Buying Committee](https://www.motionabx.com/blog/stakeholder-mapping-guide) Jun 22, 2026 2:35:00 PM Stakeholder mapping is the most under-invested activity in mid-market ABM and the one with the... [![](https://www.motionabx.com/hubfs/blog-image.png)](https://www.motionabx.com/blog/coordinated-outbound-campaigns) ## [Coordinated Outbound Campaigns: A Unified Playbook](https://www.motionabx.com/blog/coordinated-outbound-campaigns) Jun 18, 2026 2:35:00 PM Coordinated outbound is the operational layer where most ABM programs live or die. Strategy decks... [![](https://www.motionabx.com/hubfs/blog-image.png)](https://www.motionabx.com/blog/abx-vs-abm) ## [ABX vs ABM: Moving Beyond Advertising to Experience](https://www.motionabx.com/blog/abx-vs-abm) Jun 18, 2026 2:35:00 PM Account-based experience, or ABX, is the term that has spread through the ABM vendor community over... [![](https://www.motionabx.com/hubfs/editorial_02.svg)](https://www.motionabx.com/blog/architect-account-based-persona-nurture-flows) ## [Architect Account-Based Persona Nurture Flows](https://www.motionabx.com/blog/architect-account-based-persona-nurture-flows) Jun 16, 2026 2:26:08 PM TLDR; Blasting generic mass outreach fails because 68% of enterprise buyers reject vendor content... [![](https://www.motionabx.com/hubfs/Group%2026%20(1)-1.png)](https://www.motionabx.com/blog/tiered-target-account-list-abm-personalization) ## [How to Build a Tiered Target Account (TAL) List for Better ABM Personalization](https://www.motionabx.com/blog/tiered-target-account-list-abm-personalization) Jun 16, 2026 1:54:55 PM TL;DR The Core Problem: Surface-level personalization fails because B2B data decays at 30%... [![](https://www.motionabx.com/hubfs/blog-image.png)](https://www.motionabx.com/blog/demandbase-hubspot-integration) ## [Demandbase HubSpot Integration: A Unified Tech Stack](https://www.motionabx.com/blog/demandbase-hubspot-integration) Jun 15, 2026 2:34:59 PM The Demandbase HubSpot integration is the most consequential plumbing decision in any program that... 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